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New product development - branded packaging concept and design

A fresh take on Kiwiana for one of New Zealand's oldest wine brands. I love the opulent nostalgia and off-beat illustration that stands the old cliche on it's head.

Main illustrations by Gerad Taylor, I did the background voile layout with the cloud / two tone effect and the wallpaper design

This work was done during my time as Design Director at Tried and True Design,

Auckland, New Zealand.

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