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Re-brand, illustration and packaging design

An excessively fun project and the opportunity to push this brand to the next level. In addition to creating a fresh new identity, illustration and typography, I also designed a new bottle for the Culley's Kitchen range of sauces. Here is only a small sampling, more will be added in the fullness of time.

This work was done during my time as Design Director at Tried and True Design,

Auckland, New Zealand.

© 2021 Helena Willes

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