New product development with packaging focus

An oldie but a goodie! B_E_E started up on the cusp of a whole revolution in sustainable cleaning products. I think the design is still relevant today and can stand the test of time. Needless to say, as lead designer on the project I was pleasantly surprised to receive multiple instances of international recognition for this small challenger brand from New Zealand.

The design evolved slightly as the range extended. In addition to the bottle and graphic design, I also contributed some cheeky copy lines.

The first labels

I did this work during my time as Senior Designer at Designworks

in Auckland, New Zealand