Re-brand, illustration, typography and branded packaging

A delightful brief. The objective was to bring the name more relevance and create a more aspirational brand by making the sheep (for which the brand is named) the hero of the story. Illustrating the sheep doing what sheep do in vineyards but in quirky ways makes the labels engaging whilst elevating them for more universal appeal.

The suite of illustrations is the result of a collaboration between myself and Gerad Taylor. Gerad provided the base layer drawings and I rendered them and made the final compositions.

This work was done during my time as Design Director at Tried and True Design,

Auckland, New Zealand.